CAN 2023: RTI (Ivorian Radio and Television) SOLICITS ABIDJAN PORT AUTHORITY

Autres Wednesday 05 April 2023

As a prelude to CAN 2023 which is expected to take place in January/February 2024 in Côte d’Ivoire, a delegation of the Ivorian Radio broadcast and television (RTI) led by Mr Fousseni DEMBELE, Director General met on 21 February 2023 at the Headquarters of Abidjan Port Authority (PAA) with Mr Hien Yacouba SIE, Managing Director and some of his close collaborators.

This initiative of the Management team of RTI was aimed at proposing commercial offers meant for reinforcing and giving more visibility to the Port Institution on the occasion of the great celebration of African football referred to as « CAN TOTAL ENERGIES COTE D’IVOIRE 2023 » for which this media group is granted the exclusive broadcasting in the country.

Defining the context of the meeting, the Director General of RTI recalled that the signing of partnership agreement between PAA and the Ivorian Federation of Football (FIF) stipulated that this partnership would be highlighted specifically, PAA will be given the opportunity during the football celebration to communicate on the essential aspects of its activities through dedicated space on the RTI’s different types of media

The commercial offers were presented by Mr. KONE Sahifoulaye Director of Marketing and Communication / Director of Digital Communication of RTI. These offers consisted in different sponsor packages ( platinum, gold..) integrated in 90 minutes television programs which will be proposed long before the opening of CAN in March-April 2023 and named « En route pour la CAN ». According to the Head of Marketing, these programs aim at creating a new dynamic that will enable companies to become better known even before the football event starts.

As for the Managing Director of PAA, he appreciated the initiative of the Management team of RTI and congratulated them for the major innovations brought in the national TV channel.

However, in addition to this opportunity for communicating in relation to CAN 2023, Mr Hien SIE reaffirmed his willingness to review and boost the existing partnership between RTI and his institution.